Worldwide superstar Rihanna has once again ignited record charts around the world with “Diamonds,” the fastest-rising single of her career to date, with first-week postings at #1 iTunes in 27 countries. Now, Rihanna announces the global release of her 7th studio album for Island Def Jam in just seven years: UNAPOLOGETIC arrives in stores and online this November.
In the U.S., “Diamonds” debuted this week at #16-bullet on the Billboard Hot 100, tying Rihanna’s previous highest debut, last year’s worldwide #1 smash, “We Found Love” (featuring Calvin Harris). “Diamonds” amassed 41.5 million total audience, her biggest first-week audience ever on the Hot 100 Airplay Chart where it debuted at #28-bullet, tying her previous highest debut, last year’s “You Da One.”
Following Rihanna's award winning social media marketing campaign last year, UNLOCKED, and as Forbes' and Billboard’s #1 Social Media artist, she continues her digital media domination with #R7, launching on Monday, October 15th. #R7 is an interactive gaming experience where fans visit www.Rihanna7.com and explore this site to “RIHveal” exclusive content and prizes. Each week fans are assigned weekly trivia questions. When answered correctly, fans have a new mission to exclusive Rihanna announcements and “RIHwards,” bringing fans closer to her 7th album, UNAPOLOGETIC.
The recipient of six Grammy Awards® and seven Billboard Music Awards, Rihanna has sold over 37 million albums and 146 million digital tracks worldwide, and currently holds the record as the top-selling digital artist of all time. Forbes named Rihanna the world’s #1 social media star with over 2.8 billion views on YouTube/VEVO, the most ever for any female artist, over 61 million Facebook fans, and over 26 million Twitter followers. In addition to her 11 Hot 100 #1 singles and overall 22 Top 10 singles, she also has 18 #1 singles on the Billboard Dance Club Song Charts.