Heartbeats

Grum needs little introduction: a recurring Hype Machine #1 artist thanks to an army of champions including tastemaker blogs like Discodust and Radio 1’s Zane Lowe, Annie Mac, Pete Tong and Rob Da Bank, all of whom have fallen victim to his three enormo club anthems Runaway, Heartbeats and Sound Reaction, plus current hit ‘Can’t Shake this Feeling’ and his massive remixes for Friendly Fires, Goldfrapp and Lady Gaga, mammoth DJ sets in Australia, New York, Paris, Barcelona, and Brazil. Two years ago, when Grum started emailing tracks out to sympathetic blogs like Discodust, the response was instant. His tracks went viral, the blogs buzzed and eagle-eared Kevin McKay (Glasgow Underground/ Mylo's Breastfed label) quickly tracked Grum down and set up a boutique label for him, Heartbeats. Since then, Grum has recieved endorsements from the likes of Popjustice ("This is the greatest song of the 21st Century. If anyone tries to tell you otherwise they are an idiot."), been voted by Hype Machine the number two most popular act in the world, and been called on for remixing services by a host of tuned-in acts like Late of the Pier, Friendly Fires and Passion Pit. The album Heartbeats, though, which will seal the deal. Typically, Grum's playing it down. "My girlfriend keeps putting it on at home, so I'm pretty sick of it," he deadpans. If pushed, however, he'll concede to loving the lush drama of 'LA Lights' - a collaboration with vocalist Feathers, that sounds like a much sexier Hurts - and closer 'Someday We'll Be Together', a celestial 'moment', equal parts ELO, Fleetwood Mac and Ladytron. 'Can't Shake This Feeling', meanwhile, is extraordinary, like some lost, early 80's Shannon or Gwen Guthrie New York club classic, catapulted into the 21st century.