Rose Knox

Rose Knox is the fascinating story of the woman who ran the famous Knox Gelatine brand for decades. In 1914 after six years of secretly running the company, Rose Knox revealed that she'd assumed her deceased husband's position as the company's president. With creativity and persistence, she then skillfully drew upon traditional ideals of domesticity and womanhood to turn Knox Gelatine into an iconic American brand and herself into a business celebrity. While gelatine may seem retro today, its low-cost flexibility made it a kitchen staple until the 1970s. With cookbooks, an elegantly curated persona, and a strong conviction that running a household could prepare women to lead businesses as well as men, Knox became nationally famous, grew revenues eight-fold and built a million-dollar company. Millions of women found her example inspiring, loved her recipes, and admired her balancing of home and business, even though she didn't outwardly support suffrage, and never argued against the household and domestic expectations placed on women. Rachel Greenfield intersperses gelatine recipes from the Knox brand throughout Knox's story-including Fruit Salad Sweet, Tomato Jelly Molded with Eggs, Chocolate Blanc Mange, and Strawberry Bavarian Cream-reminding us how integral gelatine was to kitchens and homes throughout the US. An impressive and captivating story of entrepreneurial excellence and resilience despite personal tragedy, Rose Knox is a must-read contribution to the history of women in business and a triumph of a woman's food and business savvy.