Networked Business

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.

This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.