Privacy in the Age of Social Media: Beyond the Like

Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.

The book dives into the heart of social media’s greatest paradox: the pursuit of connection versus the protection of personal privacy. It reveals how everyday online interactions drive engagement, targeted advertising, and predictive analytics; build detailed user profiles; shape the content we encounter; and influence how platforms operate.

The book explores ethical considerations, regulations, and practical strategies for protecting personal and organizational data, while identifying emerging trends in social norms and technology that may shape the future of privacy and social media. Through case studies, expert insights, real-world examples, and accessible explanations, readers are equipped to understand the hidden mechanics of social media, engage online with awareness, and safeguard their digital footprint. The authors also illustrate how the simple ‘Like’ button transformed the digital landscape—what began as a quick tap of approval has become one of the most powerful tools in the online ecosystem.

This compelling book is essential reading for marketers, business professionals, and those working in the fields of social media, cybersecurity, and data privacy, as well as organizations seeking to understand how platforms operate behind the scenes. It will also be of interest to students and researchers in the fields of social media, marketing, cyberpsychology, data privacy, digital media and business management.