The One and the Ninety-Nine

How do you become your true self without losing everyone else?

We are living in an era of crisis where becoming a whole person means navigating constant
external pressure. Some of us dissolve into group identities, while others withdraw into
temporary and sometimes dangerous online collectives. Both are symptoms of the same
problem: a fragmented sense of self in an age of mass influence.

The One and the Ninety-Nine is your essential roadmap to forging a stable, authentic
identity in the face of coercion and conformity. Through compelling and original insights,
author Luke Burgis dives into philosophy, psychology, and personal experience, offering a
clear guide for engaging with chaotic modern society. Discover how to build a values-driven
life of meaning, not one dictated by external expectations, and thrive in the space between
the one and the many.

Burgis offers us a powerful call to action, and a guide to:

- Reject passive conformity.
- Rediscover the depth of your personality.
- Choose a life that is both truly personal and deeply connected.

Live freely, and comfortably. Be the One, not the Ninety-Nine.


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Praise for Wanting:

‘A spellbinding read’ Adam Grant

‘I love the book’ Ryan Holiday

‘Luke Burgis has produced the go-to book’ Tyler Cowen

‘His prose is punchy. His anecdotes are entertaining… part philosophical tract, part self-help
guide’ Christina Patterson, The Sunday Times