Strategic Management

Essential reference and test prep for the strategic management college course for students, and a great tool for business professionals. This handy 6-page laminated reference is perfect for students and a musthave for anyone striving for success in business. Quickly reference the concepts, terms, and principles of a sound business strategy for communication in and across teams or for personal business planning and development. Author, professor, and business consultant Dr. Kyle Kelly uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts in our famous QuickStudy® format that offers more answers per page than any other source. Color-coded sections bulleted for easy access are developed to see the whole scope of how the pieces fit together for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox.
This 6-page laminated guide includes:
• What is Strategy?
• Strategic Thinking
• Strategic Vision
• Strategic Planning
• Trade-Offs & Decision-Making
• Blue Ocean Strategy
• Strategy Implementation
• Strategy Evaluation

Ideal for readers interested in business leadership & management.