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The Elements of Brand Design

Taschen
Hardback Book  |  Art  |  29 Jul 2026
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The Elements of Brand Design/Product Detail/Art
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Form, color, and typography-in addition to values and vision-can make or break a brand. Starting with a text by Pentagram's Paula Scher and Michael Bierut, book explores the graphic elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King, and Uniqlo have become desirable in their own right.

Title: The Elements of Brand Design

Format: Hardback Book

Release Date: 29 Jul 2026

Author: Taschen

Sku: 3640338

Catalogue No: 9783836599788

Category: Art

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