This book expands knowledge of the rhetorical levers at play in the use of narratives in political discourse, whether through “traditional” speeches or digital communication.

By providing a clear methodology that applies to both communication styles, through a systematic, critical and multimodal perspective, the book explains why decoding narratives in political discourse is relevant, particularly in a democratic context where non-coercive persuasion is a pre-requisite of political communication. Drawing from the works of recognised scholars in the fields of narratology and multimodality, with illustrated examples and detailed case studies from the democratic Western world, it highlights the relevance of digital communication and multimodality to fully comprehend modern political communication.

This book will be of key interest to scholars and students of political communication, discourse studies, linguistics, and more broadly to those who analyse and decipher political messages, political science, communication studies, and sociology.