John Paul DeJoria’s journey to becoming a billionaire started in the back seat of his car.

Rarely will you find such diversity in a person’s life, business, philanthropy, and philosophy as you will with John Paul DeJoria. His professional journey began when he was homeless, living in a car with his four-year-old son. The drive to create a better life for both of them is what propelled him to unparalleled success. Join him on his journey in the start-up of John Paul Mitchell Systems through the introduction and ultimate sale of Patrón tequila. His unique blend of ethical leadership, social and moral responsibility, and entrepreneurial determination are the reasons he stands out among his peers. Success Unshared Is Failure is not just the title of a book; it is rooted in his beliefs and willingness to inspire others.