Setting impossible targets and achieving them through a transformative process


This book is about how to transform a company, organization, country or individual to achieve goals thought to be impossible by innovation and deep change in the way things are done. To add to his concept and method, author Idris Jala recounts his own vast experiences in many successful transformations at Shell, a national airline, companies, organisations, departments and governments to provide solid practical support for his methodology and discussion points for real problems on the shop floor.

The focal point of this transformation is to set near impossible targets which will require a sea change in how things are done. While the major strategic targets are set by top management in consultation with others and are non-negotiable, the subgoals which feed into this are decided by those who will implement the transformation, bringing about ownership, motivation and a renewed zeal for achievement.

It's all about what Idris calls Big Fast Results or BFR, achieving impossibly high targets by a radical upheaval in processes, procedures and actions, all of which are measurable and have definite time lines. It is devoid of jargon, readable, clear and concise enabling any interested person to understand and practice it. There is no book like it anywhere - it takes the reader through every step necessary to achieve BFR, steps which have been tested and proven in the crucible of experience.

Idris has direct experience in all that he talks about and advocates and offers many case examples to back up his book.