Not yet released - Shipping date approx. 30 Jun 2026
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THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.
Curious? Time to risk it for the biscuit.
Title: From the Ground Up
Format: Paperback Book
Release Date: 30 Jun 2026
Author: Jessica Hatzis
Sku: 3635395
Catalogue No: 9781923293953
Category: Business Leadership & Management
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