This book equips students and researchers with practical, creative strategies for gathering original data. It challenges the over-reliance on surveys and secondary datasets, placing data collection at the centre of quantitative social science.

Covering diverse methods—including archival research, media analysis, field observation, experiments, natural experiments, and linking disparate datasets, this study shows how to move beyond routine approaches and uncover sources others overlook. Real-world case studies range from student projects to Nobel Prize–winning research, demonstrating how innovative data gathering can unlock new insights. The chapters combine methodological guidance with vivid examples, prompts for discussion, and suggestions for further reading. Readers learn how to design feasible, ethical, and methodologically sound data collection strategies that suit a wide range of topics and contexts.

An accessible complement to standard research methods texts, this book is ideal for social science students, doctoral candidates, and early-career researchers looking to think outside the checkbox.