This timely and innovative book undertakes a comprehensive exploration of how local practices intersect with global processes within a tourism and sustainability context, providing detailed insights and practical applications that can be applied to tourist destinations globally.

This interdisciplinary volume focuses on two adjacent areas in Southeast Sweden, the island of Öland and the Småland region, providing illustrative extended case studies to extract valuable insights applicable to diverse contexts globally. This localized approach enables researchers to discern patterns, identify challenges, and devise solutions that can be adapted and implemented in various tourist destinations globally. The variety of topics identified within the case area, and which are featured through the chapters of the book (i.e., destination marketing, the sharing economy, rural entrepreneurship, water scarcity, heritage preservation, national park branding, the cultural and creative economy), make the book unique in its approach to integrate multiple local practices within a case area into a framework that had wider implications beyond the regional level.

This book will be of pivotal interest to scholars, students and academics of tourism and sustainability, as well as practitioners within this area.