Principles of Microeconomics by Betsey Stevenson and Justin Wolfers helps students see how economic thinking applies to the decisions they make every day — from what to buy, to how businesses set prices, to how markets work. It breaks down complex ideas with clarity and relevance; and it reimagines how core topics are taught: supply, demand, and equilibrium are introduced across multiple chapters, while market structures are framed as a spectrum of pricing and strategic decisions—making economic theory more intuitive and applicable. Students will still learn about monopolies and competition, but in a way that connects directly to real-world behaviour.

Paired with Achieve, Principles of Microeconomics becomes even more powerful. Achieve gives instructors the flexibility to shape their course while providing students with the tools they need to succeed. With thousands of assessments — including over 1,000 graphing questions — adaptive quizzes, assignable podcasts, NEW decision point activities, and a fully integrated eBook Achieve reinforces key concepts and keeps students engaged. Seamless LMS integration, iClicker support, our new AI Tutor and Respondus make it easy to manage everything in one place, so you can focus on what matters most: teaching useful economics and proving that Every Decision is an Economic Decision.