Data is not the new oil it is the oxygen of your organisation. Why Data Wins unravels why so many data initiatives fail and shows how managers can achieve success by turning data into strategic insights. It offers a practical guide to building a data-driven culture, introducing innovative and practical tools such as the 6V Compass and the Black Box Canvas , while tracing the history of data through to modern applications such as data mesh and AI. Free from heavy technical jargon, it combines inspiring stories, case studies and concrete strategies for leaders across sectors. A must-read for executives who want to make their organisation data-excellent and future-proof.