This collection explores the rise of feedback as a discursive practice in everyday life, examining diverse genres and sociocultural contexts.

The volume puts a focus on the “how to” of feedback in a range of contexts and communicative settings. Genres examined include performance reviews and online consumer evaluations on such networked spaces as YouTube, Twitter, MOOCs, TripAdvisor, and Meituan, as well as other corporate contexts. Chapters also emphasize cross-cultural and cross-linguistic perspectives by highlighting data from seven different languages. The range of settings, languages, and formats allows for engagement in key questions around feedback as a sociocultural activity with ideological dimensions, such as the construction of authority in feedback, linguistic and cultural differences, and the role of social and economic factors.

This book will be of particular interest to students and scholars in discourse analysis, professional communication, pragmatics, sociolinguistics, and digital media.