This perceptive book explores the relationship between event design and multiple visitor experiences, offering an invaluable insight into how to create and deliver unique and memorable events.

Structured around the key phases of event experience and design, this book details the changing events industry, the nature and psychology of event experiences, the importance of event design, and how these experiences can drive personal growth and reflect changing values. It looks at a wide variety of cutting-edge topics in the field of events, including digitalisation, sustainability, and inclusivity, offering a holistic approach that combines theory with practice. These important topics are explored with reference to timely international event case studies, such as the Olympic Games, Tomorrowland, and Taylor Swift’s The Eras Tour.

This contemporary and accessible textbook provides essential reading for students, academics and practitioners within the fields of events management, hospitality, tourism and marketing, in order to foster a deeper understanding of meaningful event experiences.