This book explores the role of virtual and augmented reality (AR and VR) in today’s evolving digital landscape, examining how these technologies are shaping society and how they might evolve in the future.

It surveys the wide-ranging applications of VR and AR across industries, showcasing their functionality in areas such as entertainment, culture, retail, sports, tourism, and well-being. Through practical examples, the book highlights the benefits of these technologies while also addressing their limitations, challenges, and risks. Critical discussions include the technical, ethical, and societal implications of AR and VR, with a focus on pressing issues such as data privacy, cybersecurity, accessibility, the digital divide, and the psychological effects of immersive experiences. This balanced approach provides a comprehensive understanding of both the opportunities and pitfalls of these technologies.

This volume is an invaluable resource for students, researchers, and professionals interested in the interdisciplinary nature of AR and VR. It bridges fields such as computer science, psychology, media studies, tourism, and urban studies, offering insights into how these technologies are reshaping industries and everyday life.