Not yet released - Shipping date approx. 19 Jan 2026
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First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing.
The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.
Title: The Assessment of Industrial Markets
Format: Paperback Book
Release Date: 19 Jan 2026
Type: Aubrey Wilson
Sku: 3587675
Catalogue No: 9781032878584
Category: Business Leadership & Management
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