In the face of AI, the design industry is shrouded in anxiety caused by uncertainty. Topics such as "the impact of AI on the design industry" have received widespread discussion on social media, but there seems to be a lack of positive and objective viewpoints. Can graphic designers still create in a bold way today? To answer this question, the editorial team regarded BranD 78 as a "research tool." Among the opinions collected in BranD 78, the team found that designers have always been those who continue exploring sensory experiences in design, so "how designers create sensory experiences" was decided to be the theme. 2025 marks the 13th anniversary of BranD, and this is a gift for designers around the world.