Playing the Game uncovers the history of state and regional colleges as engines of opportunity in postwar America. By 1970, these institutions enrolled more students than elite private or flagship public universities, and yet they remained on the margins of public attention and scholarly research. Marc A. VanOverbeke shows how these colleges fought for recognition by turning to an unlikely ally: college sports. Drawing on extensive archival research, VanOverbeke reveals how athletics boosted institutional legitimacy and public support, while students harnessed sports to push for greater inclusion and racial justice. Black and Mexican American students, in particular, challenged segregation and discrimination on and off the field, making athletics a powerful site of protest and change. Playing the Game reframes the role of college sports, showing how athletics helped shape not only school identity but the national struggle for equality and educational opportunity.