A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them both as an entrepreneur and an investor.

From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin who has been at both sides of the investment table guides you through the six major reasons why start-ups fail, and how to avoid them.

Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that.

Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.