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Storynomics : Story Driven Marketing In The Post-Advertising World

Robert Mckee
Hardback Book  |  Business Leadership & Management  |  17 May 2018
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Storynomics : Story Driven Marketing In The Post-Advertising World/Product Detail/Business Leadership & Management
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Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

Title: Storynomics : Story Driven Marketing In The Post-Advertising World

Format: Hardback Book

Release Date: 17 May 2018

Author: Robert Mckee

Sku: 3576653

Catalogue No: 9780413778000

Category: Business Leadership & Management

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