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Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
Ideal for readers interested in business leadership & management.
Title: Storynomics : Story Driven Marketing In The Post-Advertising World
Format: Hardback Book
Release Date: 17 May 2018
Author: Robert Mckee
Sku: 3576653
Catalogue No: 9780413778000
Category: Business Leadership & Management
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