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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
Big data
Analytics
Managing emerging technologies and decision-making
Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Ideal for readers interested in business leadership & management.
Title: Management Decisionmaking Big
Format: Paperback Book
Release Date: 26 Oct 2020
Author: Simone Gressel
Sku: 3559389
Catalogue No: 9781526492005
Category: Business Leadership & Management
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