This book considers ethical culture in East Asia, examines the impact it has had on economic and social transformation, and explores what effect it might have on solving current problems. It views the ethical culture of East Asia, that is, the beliefs, values, and practices that define East Asian societies’ conceptions of ethics in everyday life, as different from what pertains in the West, with more emphasis in East Asia on respect for ancestors, concern about propriety of behaviour, and notions of community. The book discusses how these particular East Asian values are being applied, for example, in family businesses, and how they might further be applied to solve current crucial challenges for humanity, such as climate change, ageing, and persistent inequality, challenges that are not being solved by an exclusive focus on economic growth alone. The book includes a consideration of ethical innovation, for example, distinct forms of ecological ethics enshrined in newly emerging economic organizations, such as social entrepreneurship.