A successful entrepreneur shows how, by practicing a manifesting mindset, you can discover your deepest purpose—what she calls an “inner why”—to unlock your greatest potential as a creator, founder, and builder of great products.

When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—making a prototype, finding customers, raising money—she also considers the emotional and psychic journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company.

The spiritual work of being able to operate on a high vibrational frequency isn’t considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality—which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey.

In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a real—and positive—impact on those who believe in it.