Principled University Leadership: Critical Decision-Making in Academia is a personal account by university president Marc A. Johnson that draws on his extensive experience in academic administration. The book delves into four major themes: traits that lead individuals into leadership roles economic principles influencing university decision-making practical leadership strategies for fostering institutional progress and approaches to navigating today's critical challenges, including DEI and free speech. Rooted in Johnson's small-town origins and passion for civic engagement, this narrative offers unique insights into the path to university leadership and the key decisions leaders face. It is an invaluable resource for aspiring and current academic leaders seeking guidance in navigating the complexities of higher education.