Emerging markets and emerging design approaches both present unique challenges for designing products and services, such as design inclusivity, cultural differences, the impact of new technology such as AI, care for the planet and evolving consumer needs. This newly updated book moves beyond usability and delight and explores the ethical, cultural, and systemic dimensions of UX design. By understanding the complexities of new design approaches and technologies and their application in emerging markets, designers can better meet the demands of diverse user bases and create impactful and value-based solutions. An essential resource for those seeking to understand and innovate within emerging markets using new design approaches, it features chapters from leading experts on topics such as lived experiences, human values, social justice, sustainability, and the critical questioning of design's purpose. Contributions from local designers and researchers across India, Malaysia, Africa, Europe, USA, New Zealand and beyond provide practical insights into UX design and research in underserved communities and innovative tools such as ecosystem mapping.

Rather than prescribing a single framework, this book presents a tapestry of diverse perspectives. Contributors explore participatory methods, indigenous knowledge systems, AI ethics, and cross-disciplinary integration. The authors envision UX as a force for equity, inclusion, and systemic transformation. The future of UX, the book argues, is not fixed—but plural, situated, and transformative.

This second edition of Innovative Solutions: Advanced User Experience Design is ideal for professionals, researchers, and students of UX, human factors, product and systems design, design engineering and human-computer interaction.