Do well by doing good

What is the point of a business without a purpose?

James Reed, chairman of REED and author of the 7-Second CV is on a mission to reform capitalism. He accuses corporations of ignoring their employees, customers and wider community in the pursuit of short-term gain and profit, while charities suffer in the wake of the pandemic and cost-of living crisis. However, there is an alternative.

In his first business book, James sets out his vision to encourage a whole new generation of PhilCos - philanthropic minded businesses with at least 10% of shares owned by a charitable foundation. Inspired by his own company's commitment to charity, James shares how PhilCos are more likely to-

- Stay in business for 40 years
- Foster shareholders that work toward a lasting legacy
- Retain and motivate employees
- Improve lives through charity work

Best of all, being a PhilCo isn't a different way of doing business. It is a different way of being a business. Based on his own experiences of running REED as a PhilCo, James explains his most effective strategies so entrepreneurs and business leaders can make the most impact in the shortest space of time.

Karma Capitalism has the potential to change the world and make it a better place for everyone.