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This book consolidates and documents the influence of Western consumerism on Eastern culture and values.
The book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, healthcare and medicine, the book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.
A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.
Title: The Influence of Western Consumerism on Eastern Culture
Format: Hardback Book
Release Date: 22 Jan 2026
Type: Richard Lee
Sku: 3453571
Catalogue No: 9781032894850
Category: Business Leadership & Management
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