'Most people find having to stand in front of strangers to make their case and the process leading up to that moment anxiety-inducing and laborious. Yet we all have to pitch. Wouldn't it be good to have a simple way to shortcut all that hassle so you can get the result you want without having to reinvent the wheel every time? A simple method which produces superior results and makes for a better experience.

Based on decades of experience composing, rehearsing, delivering, receiving and analysing thousands of pitches across four continents, this book distils what's proven to be effective into an easy to implement system which works. You might even find you enjoy your next pitch...

The 'Work Smarter' series provides shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.