The data-driven world is filled with opportunities, but you'll need more than just technology to succeed - it requires data-confident leadership to drive real value. Drive RAPPID Results From Data is a practical guide for business leaders who want to make the most of their data to generate growth. Read this book to: * Understand the critical role you play in driving data-led growth, and how to step into that responsibility with confidence * Discover how to invest confidently in value-driving data analytics-led initiatives that improve your ability to compete in the market * Recognise the key ingredients for success, with suitable frameworks to support you on the journey to using data to improve your bottom line * Grow the measurable value realised from your data analytics-led initiatives by aligning leaders and teams * Deploy proven techniques to build your data-confidence and drive significant results, regardless of your starting point