Companies all over the world are trying to upend their industry through innovative products and services. Becoming a disruptive organization, however, is easier said than done. Even more difficult is being a company that continually disrupts. Is it possible to discern a code for how companies can achieve this? In this highly readable and engaging book, a disruptive leadership framework is proposed in which caring deeply is placed at the center of the model. By turning care into a focal point, a triphasic model is proposed that moves from the personal sphere (individual), to the corporate arena (organizational), and then to the global stage (impact). Nine keys are identified along this path for how companies can realize organizational excellence.

This second edition updates all the facts, data, and history around Apple since the first edition, and calls out how its revolution of care continues to not only validate it success but astound with its seemingly unfettered upside. Its ability to disrupt seems to have no limits thus challenging business leaders, present and future, to incorporate the DNA of care as they build and scale businesses. New case studies that supplement Apple’s story are provided.

New application questions and assignments are provided for each chapter so it can now be readily used as a training tool for leadership development in companies, post-graduate programs, and in MBA programs.