This book examines the ways that political agency can be understood in digitally dominated media environments. Kramer shows how emotional work on the online-active self is both culturally and institutionally embedded. Filling a gap in the scholarship on the affective conditions of digital agency, this book conceptualises political agency online through case studies that centre on the creativity of—and difficulties faced by—Indian Muslims who run popular handles on social media sites. The book will appeal to scholars and students interested in affect and emotion, digital and political ethics, media anthropology, South Asian studies, mediation and Muslim politics in India.