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Winning The Global Tv News Game

Paperback Book  |  Media  |  04 Jun 2025
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Winning The Global Tv News Game/Product Detail/Media
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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

Title: Winning The Global Tv News Game

Format: Paperback Book

Release Date: 04 Jun 2025

Type: Johnston Carla Brooks

Sku: 3383982

Catalogue No: 9781032607771

Category: Media


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