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This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
The second edition of this textbook has been updated to include:
This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination’s success.
Title: Marketing Research For The Tourism, Hospitality And Events Industries
Format: Paperback Book
Release Date: 20 Jun 2025
Author: Bonita Kolb
Sku: 3381927
Catalogue No: 9781032940380
Category: Business Leadership & Management
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