The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship / small business courses.

Key features of this book include:

• A step-by-step, sequential approach, detailing the typical entrepreneurial journey

• Non-technical introduction to the basic business functions, including budgeting, accounting, marketing and more

• A readable and accessible beginner’s guide to entrepreneurship and business start-up.

Written in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.