Become successful in your job and career by building essential soft skills. Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling. AUTHOR: Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Smart Advertising Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK. SELLING POINTS: . A practical and savvy guide to developing soft skills often the missing element to having a successful job and career. . Covers a wide range of soft skills for the modern worker each one is originally illustrated and explained. . Wide ranging audience for this book soft skills is relevant for anyone who works in a company. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books.