At the heart of this book lies a unique tradition. A ritual that is more than a creative exercise; it is a transfer of momentum that breaks paradigms, encourages risk-taking, and sparks transformation through play. A Yoyo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom. What emerges is a collection of ideas reflecting the Studio's spirit: reinvention, poetic, precise, and curious. As Europe's most awarded independent design studio, PHOENIX has been a place where innovation meets intention. The Studio opens a door through this book for the first time, capturing a piece of that journey and celebrating design as a way of thinking, feeling, and re-imagining the world. Text in English and Chinese. SELLING POINTSL . Yoyo over 200 creative interpretations of this popular toy . Edited by an award winning studio, based in Stuttgart and Shanghai . Source of inspiration for all product designers 200 colour illustrations