They said it could never be done, that it was impossible; no one could break the stranglehold on the video games market of the 1990s. Then, in sauntered SEGA and did the unthinkable! From their humble beginnings as a small American company to the entertainment juggernaut they would become, witness the devastating lows and celestial highs of one of the true legends of video games. Covering SEGA's world wide history and all of their greatest hits from Sonic the Hedgehog to Shenmue and more, explore the stories behind some of the most celebrated consoles, games and creators of the last 50-plus years. . See how SEGA's brazen approach to video games marketing helped them become the top player in the field! . Feel the excitement as SEGA explores the bleeding edge of gaming technology, for both good and ill! . Experience the ramifications of decisions SEGA would make that would change gaming forever. If you're a fan of SEGA and their games, or are interested in video game and pop culture history in general, The History of SEGA is the blast processing powered chronicle worthy of a place on your shelf! AUTHOR: Joe's first experience of video games was via SEGA's Master System, and from that day he was enamoured. A lifelong SEGA and _Sonic the Hedgehog_ fan, Joe has spent an unhealthy amount of time not only playing SEGA's games, but also reading and devouring their history. Originally from Australia, he now lives in England with his cute dog and very understanding wife. If you'd like to see more of his work you can do so at jmdworks.org. 100 colour illustrations