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The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.
Ideal for readers interested in business leadership & management.
Title: The Lean Approach to Digital Transformation
Format: Hardback Book
Release Date: 06 May 2022
Author: Yves Caseau
Sku: 3374032
Catalogue No: 9781032225029
Category: Business Leadership & Management
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