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Consumer Culture Theory in Asia

Yuko Minowa
Paperback Book  |  Business Leadership & Management  |  25 Sep 2023
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Consumer Culture Theory in Asia/Product Detail/Business Leadership & Management
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We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.

Title: Consumer Culture Theory in Asia

Format: Paperback Book

Release Date: 25 Sep 2023

Author: Yuko Minowa

Sku: 3374021

Catalogue No: 9780367629502

Category: Business Leadership & Management


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