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Current Research on Gender Issues in Advertising

Yorgos Zotos
Paperback Book  |  Business Leadership & Management  |  14 Aug 2020
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Current Research on Gender Issues in Advertising/Product Detail/Business Leadership & Management
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This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.<

Title: Current Research on Gender Issues in Advertising

Format: Paperback Book

Release Date: 14 Aug 2020

Author: Yorgos Zotos

Sku: 3374010

Catalogue No: 9780367593100

Category: Business Leadership & Management

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