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Corporate Culture and Globalization

Yi Zhu
Paperback Book  |  Business Leadership & Management  |  09 Oct 2024
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Corporate Culture and Globalization/Product Detail/Business Leadership & Management
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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Title: Corporate Culture and Globalization

Format: Paperback Book

Release Date: 09 Oct 2024

Author: Yi Zhu

Sku: 3373997

Catalogue No: 9781032304441

Category: Business Leadership & Management

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