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Corporate Culture and Globalization

Yi Zhu
Hardback Book  |  Business Leadership & Management  |  10 Mar 2023
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Corporate Culture and Globalization/Product Detail/Business Leadership & Management
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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Title: Corporate Culture and Globalization

Format: Hardback Book

Release Date: 10 Mar 2023

Author: Yi Zhu

Sku: 3373996

Catalogue No: 9781032304434

Category: Business Leadership & Management

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