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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
Ideal for readers interested in business leadership & management.
Title: Base of the Pyramid Markets in Latin America
Format: Paperback Book
Release Date: 31 May 2023
Author: Ximena Rueda Fajardo
Sku: 3373962
Catalogue No: 9781032043876
Category: Business Leadership & Management
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