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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
Ideal for readers interested in business leadership & management.
Title: New Consumer Culture in China
Format: Paperback Book
Release Date: 09 Jan 2023
Author: Xi Liu
Sku: 3373952
Catalogue No: 9781032036359
Category: Business Leadership & Management
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