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New Consumer Culture in China

Xi Liu
Hardback Book  |  Business Leadership & Management  |  20 Jul 2021
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New Consumer Culture in China/Product Detail/Business Leadership & Management
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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

Title: New Consumer Culture in China

Format: Hardback Book

Release Date: 20 Jul 2021

Author: Xi Liu

Sku: 3373951

Catalogue No: 9780367235178

Category: Business Leadership & Management

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