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Marketing Planning in a Total Quality Environment

William Winston
Paperback Book  |  Business Leadership & Management  |  30 Sep 2021
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Marketing Planning in a Total Quality Environment/Product Detail/Business Leadership & Management
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Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.

Title: Marketing Planning in a Total Quality Environment

Format: Paperback Book

Release Date: 30 Sep 2021

Author: William Winston

Sku: 3373906

Catalogue No: 9781138980495

Category: Business Leadership & Management

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